This article emphasizes the crucial impact of strategic pricing research on companies' profitability and competitiveness.

Knowing how pricing research can be used in different industries in a pivotal role is crucial for any company that wants to expand its market share. At the same time, it still maintains or increases its profit margins.

Mistakes in pricing research are legion. This diminishes the value of the research and can even lead the company down the wrong business path. In this article, we explore the top most common mistakes in pricing research.

In this article, we elaborate on how to make Pricing Research as effective and valuable as possible.

This article defines a pricing strategy from a pricing strategy advisor's perspective. Learn more here.

This article examines pricing consultants' top market research mistakes when performing a pricing strategy project.

Pricing strategy experts will tell you that pricing is not just a number; it is a strategic decision that can significantly influence the success of a business.

In today's competitive business landscape, pricing consulting services don't merely serve as a determinant of transactional value but rather have emerged as a main component driving the success and profitability of businesses across various industries.

Today, I’m going to talk about international pricing and why it’s crucial that you use a pricing consultancy when expanding your business overseas.

In today's highly competitive market, pricing has become a critical tool for gaining a competitive edge, and companies need to focus on pricing best practices…

“What is the best way to price innovative products and services?" This is a question that businesses struggle with when launching an innovative offering.

Most executives believe lower prices mean higher sales. But this is only true in limited cases. When companies apply the traditional demand curve too broadly, they often hurt themselves.

You've decided that you want to engage a price consultant service. Now, that's a good decision. But not all price consultants are the same.v

Economic Value pricing is sometimes also called Return on Investment pricing. It is a pricing strategy specific to business rather than the sale of consumer goods.

Most companies do some customer segmentation. They might talk to their salespeople or look at their sales data and identify a market segment that appears to be buying more than another segment.

Only three factors influence a company's profitability. The total costs of the operation, the total sales volume of whatever the company is selling, and the price of whatever the company is selling.

What does taking a holistic view of your pricing strategy meannFirst, you must consider that everything you do in your company affects how you can price and, therefore, your pricing strategy. 

It's October 2022; Ukraine's war is causing turbulent times. OPEC has just announced that they will reduce the amount of oil pumped by quite a significant amount.

Your company's pricing strategy will not work if the company tries to sell to the wrong customers, so customer targeting is essential.

In this article, we cite pricing strategy examples because developing and implementing sophisticated pricing strategies, often with the help of pricing consultants, is becoming more of a necessity than a nice to have for most companies.