On this page you will find links to relevant content.
Per Sjofors, the founder of Sjofors & Partners, is a well-respected thought leader when it comes to understanding the importance of knowing customers, and in particular, understanding what drives customers to make buying decisions and what they are willing to pay and for what product or service. Here are some recent articles and blog appearances by Per. Please check back frequently as this page is updated regularly.
Podcasts.
Sjofors & Partners founder, Per Sjofors, is often interviewed by various podcasters. Here are links to some recent episodes.
The Futurists — "The Price Whisperer Interview by Robert Tercek about the future and ethics of pricing, using AI to help companies determine optimal price.
Management Blueprint Podcast — Ep. 110: "Discover Your Pricing Mistakes with Per Sjofors"
The Paradox of Pricing — "Ask More, Earn More"
Manage Self, Lead Others — Ep. 48: "The Price Whisperer on Pricing, with Per Sjofors"
EnterTalk Media / May The Best Brand Win — Ep. 160: "Making Sure Your Price is Right With Science
Immigration Lawyers Toolbox — "Full Interview w/ the Price Whisperer, Per Sjöfors"
Strategy Sprints — Ep. 423: "The Price Whisperer, Per and Simon Severino"
The Business Ownership Podcast — "The Best Ways To Increase Your Prices"
KAJ Masterclass LIVE — "Per Sjofors Reveals the Secret to Perfect Pricing"
The Contributors — "How to Raise Prices & Keep Your Customers
Money Seed Podcast — Ep. 28: "The Price is Right - Per 'the Price Whisperer' Sjofors
Ask Valor Masterminds — "How To Double Your Profits in Your Business"
Know Your Price or Pay the Price — Ep. 8
Challenging Decisions / George Kriza — "The Price Whisperer
ValuClarity — "VC 2-029 Per Sjofors and I talk about pricing well"
BrandsTalk — "How AI gets brand's pricing right!
Cast Polymer Radio — Ep. 89: "How to Increase Your Prices and Keep Your Customers Happy
Top Business Leaders — TBL #054: "Per Sjorfors, The Price Whisperer
Autopilot — Avsnitt 7: "Rätt pris för maximerad vinst – Per Sjöfors
Amazing Business Radio — "The Price Whisperer with Per Sjöfors
Duct Tape Marketing / Agency Spark — "The Most Common Pricing Mistakes & What To Do Instead
Time to Thrive — "The science of pricing and how to stop leaving money on the table!
Your Passion, Purpose and Personal Brand — "Pricing, Perception, and Profitability with Per Sjofors"
The Thoughtful Entrepreneur — Ep. 1379: "Having More Empathy with Per Sjofors
Creating Powerful Impact — "Uncover the Power of Pricing with Per Sjofors the Price Whisperer
Inner Edison Podcast — "The Psychology Behind Pricing with Per 'The Price Whisperer' Sjofors"
Biz Help For You — "How to Gain Pricing Power with Per Sjofors
FIR Podcast Network — Thought Leader Life Credibility (Ep. #548)
The 'Price Whisperer': Per Sjöfors, Thought Leader on Product Pricing"
Understand pricing or pay the price, with acknowledged expert Per Sjofors
Top Business Leaders — TBL #054 (YouTube version)**
T.H.E. PODCAST. Interviews with the world’s most successful entrepreneurs.
Scott Robertson Entertalk - Making Sure Your Price is Right With Science
The Marketing Remix by Reid Carr of Red Door Interactive
Michel Bayan - Finding the price that will generate higher sales and profit
John Q. Khosravi, Esq. - Full Interview w/ the Price Whisperer, Per Sjöfors
Top Business Leaders Podcast with Dan Janal - Per Sjofors - The Price Whisperer
Rätt pris för maximerad vinst - Autopilot affärsutveckling podcast med Tomas Wisten (in Swedish)
The Misfit Entrepreneur Interview: How to Price Your Offerings and Ensure Customers Will Pay More (Apple Podcast)(Soundcloud)(Stitcher)
The ValuClarity Podcast with Mark Boundy. The importance of knowing those price walls!
BrandsTalk with Dr. Brigitte Bojkowszky:How AI gets brand’s pricing right!
Cast Polymer Radio: How to increase price and keep customers happy.
How May I Serve You: Insights from “The Price Whisperer” Per Sjofors.
C-Suite Radio Interview with Per Sjofors. Re-evaluating pricing strategy in light of reopening from COVID-19
The Price Whisperer on Pricing, with Pers Sjofors: Interview with Nina Sunday
Articles.
Per Sjofors often publish interesting and educational content in a variety of publications.
The Commoditization Death Spiral
There Is No Better Time To Increase Price Than Now
Brand Resilience Under The Current Coronavirus Pandemic
Why Europeans Do Pricing Better
Top three pricing mistakes (1 of 3): Price to competition
Top three pricing mistakes (2 of 3): Use cost to price.
Top three pricing mistakes (3 of 3): Using guesses or gut-feel to price
The changing decision landscape
Influence your customers’ decision landscape
Your price defines the customers you get
Behavioral science puts old price theories to an end
Why a low price and a discounted high price is not the same
Think pricing lives in a vacuum? Think again!
Your business and the 2d law of thermodynamics
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