recent articles and appearances
Media
Per Sjofors, the founder of Sjofors & Partners is a well-respected thought leader in understanding the importance of knowing customers and, in particular, what drives customers to make buying decisions and what they are willing to pay for what product or service. Here are some recent articles and appearances for you to learn from.
Guest Articles
A tremendous resource for business leaders to learn how to better their business in every way possible. This is where we elect to blog.
Forbes: Leveraging Behavioral Economics To Drive Business Results
Forbes: Leveraging behavioral economics to drive business results
Forbes: Segment Customers By Willingness To Pay For Better Outcomes
Forbes: Shifting To A Four-Day Workweek? Here's What You Need To Keep In Mind
Forbes: Understanding How Businesses Can Achieve Optimal Pricing Power
Forbes: Pricing New Innovative Products
Forbes: The Importance Of Delivering Value Propositions
Forbes: Pricing is not transactional
Think Pricing Lives in a Vacuum? Think Again!
Your Business and the 2nd Law of Thermodynamics
Business and The Art of War by Sun Tzu (5th Century BC)
Your Price Defines the Customers You Get
Behavioral Science Puts Old Price Theories to an End
Why a Low Price and a Discounted High Price are not the Same
Thinkers 360: Top 50 Global Thought Leaders and Influencers on Sales 2023
Founder Per Sjofors is a regular contributor to Forbes.
Interviews
Sjofors & Partners founder, Per Sjofors, is often interviewed by various podcasters. Here are links to some recent episodes.
The Recipe Paper Podcast is All about how to price your product for your brick-and-mortar store!
Business is Bluming: Pricing Your Product for Maximum Profit!
Bullet Wealth: Are Your Prices Too Low? Find Out If You Should 3x Or Even 4x Your Prices
Management Blueprint Podcast: Discover Your Pricing Mistakes with Per Sjofors
The Paradox of Pricing Ask More and Earn More - Success Stories.
CAREER INVINCIBILITY: Increase Customer Response with the Right Pricing Strategy Part 1
CAREER INVINCIBILITY: Increase customer response with the right pricing strategy part 2
Manage Self, Lead Others Podcast: The Price Whisperer on Pricing, with Per Sjofors
T.H.E. PODCAST: Interviews with the world’s most successful entrepreneurs.
Scott Robertson Entertalk - Making Sure Your Price is Right With Science
Immigration Lawyers Toolbox: Full Interview w/ the Price Whisperer, Per Sjöfors
Marketing Speak: How to Raise Your Prices with Per Sjofors
STRATEGY SPRINTS® 423: The Price Whisperer, Per and Simon Severino
Business Ownership Podcast: The Best Ways To Increase Your Prices - Per Sjöfors
Your First Thousand Clients Podcast: How To Price Your Product Properly With The Price Whisperer, Per Sjofors
The KAJ Masterclass LIVE: How to Price a Product with Per "The Price Whisperer" Sjöfors
The Contributors: How to raise prices without killing your customer base or hurting sales!
The Business Success Show: Improve Your Pricing To Improve Your Profits with Per ‘The Price Whisperer’ Sjofors
Money Seed Podcast: The Price is Right - Per "the Price Whisperer" Sjofors
Grownlearn: The Science of Successful Pricing: Uncovering the Secrets with Per Sjofors
Ask Valor Masterminds: How To Double Your Profits in Your Business
Stephanie Smith: Know your Price or Pay the Price Unlock the secrets of pricing strategies that can revolutionize your business's profitability.
Liza Levy on Disrupt & Innovate podcast. Why developing a science-based pricing research method allows companies to achieve unprecedented growth.
George Kriza (video) Why pricing research really matters!
The Contributors: How to Raise Prices Without Killing Your Customer Base or Hurting Sales!
The Misfit Entrepreneur Interview: How to Price Your Offerings and Ensure Customers Will Pay More (Apple Podcast) (Soundcloud) (Stitcher)
The ValuClarity Podcast with Mark Boundy. The Importance of Knowing Those Price Walls!
BrandsTalk with Dr. Brigitte Bojkowszky: How A.I. Gets a Brand’s Pricing Right!
Cast Polymer Radio: How to Increase Prices and Keep Customers Happy.
How May I Serve You: Insights from “The Price Whisperer” Per Sjofors.
C-Suite Radio Interview with Per Sjofors. Re-evaluating pricing strategy in light of reopening from COVID-19
Top Business Leaders Podcast: Per Sjofors - The Price Whisperer
AUTOPILOT: Rätt pris för maximerad vinst – Per Sjöfors
Amazing Business Radio by Shep Hyken: The Price Whisperer, The Relationship Between Value, Customer Service, and Price.
Duct Tape Marketing: The Most Common Pricing Mistakes & What To Do Instead
Leadership Powered by Common Sense: A Visit With the Price Whisperer
Time to Thrive - Marketing Strategies For Small Business: The science of pricing and how to stop leaving money on the table! (Per Sjofors)
Profit Answer Man: Implementing the Profit First System!: The Price Whisperer, A Holistic Approach to Pricing Power with Per Sjöfors
A Brodacious Life: The Price Whisperer Per Sjofors
The Liquid Lunch Project: Setting Prices for Your Small Business
Your Brand Amplified: How to Quadruple Your Sales Volume
Your Passion, Purpose and Personal Brand: Pricing, Perception, and Profitability with Per Sjofors
Founder Articles
Medium is a highly respected platform for extremely interesting and educational content from professional and amateur writers alike.
The Commoditization Death Spiral
There Is No Better Time To Increase Price Than Now
Brand Resilience Under The Current Coronavirus Pandemic
Why Europeans Do Pricing Better
Top Three Pricing Mistakes (1 of 3): Price to Competition
Top Three Pricing Mistakes (2 of 3): Use Cost to Price.
Top Three Pricing Mistakes (3 of 3): Using Guesses or Gut-Feel to Price