Profit Calculator


The 1% Challenge

Consider that in any company, profits only come from these three variables:

  • The total cost of the operation, including the cost of goods sold.

  • The total sales volume of your products or services.

  • The price of your products or services.

Of these three, the price has the highest leverage on profitability. In fact, for the average company, a 1% increase in price generates an 11.3% increase in profitability. Whereas for the same average company, an increase of 1% in sales volume causes a 3 1/2% increase in profitability, and a 1% reduction of costs generates a 5 1/2% increase in profitability.

The challenge: Have you ever failed to change anything a tiny one percent?

Fill in the form below to access our Profit Calculator and fill in your current revenue and cost, plus a price increase percentage. It will tell you how much a one percent price increase (or discount reduction) will affect your profitability. (The information you provide in the calculator is anonymous and is not stored anywhere.)