Our founder
Per Sjöfors
Per is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles.
About Per
Per Sjöfors is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles. He used pricing as the lever to turn around several European and US companies in his 35 years of executive management experience. Per believes that what business schools teach about pricing is too abstract for executives to act on and has made it his life’s work to make pricing practical and actionable.
Per has a unique appreciation for the importance of optimal pricing and brings with him his international experience of pricing practices from a global perspective. He has helped over 750 clients substantially increase sales and profits by bringing understanding of how pricing affects sales volume, adding billions to their bottom line.
Featured in
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Take Per's MASTERClass
In this MASTERclass, you will learn everything there is to know about how to use pricing to elevate your company to the next level—curated by Per Sjofors, with 19 lectures and approximately 4.5 hours of content.
This MASTERclass in pricing will provide you with a deep, detailed, yet practical insight into everything pricing, and you will learn how you can Unlock Your Pricing Power.
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The Price Whisperer: A Holistic Approach to Pricing Power
In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors determining a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing the asking price and sales volume. It’s not black magic. It’s human psychology.
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Bring Per to Your Event
Experience the informational and inspirational public speaking of Per Sjöfors, aka “The Price Whisperer” the thought leader who has transformed companies from across the globe.
Per shares his experience from running several international companies and from more than 800 client engagements in a presentation that is based on case studies and practical examples. The audience will learn how to gain pricing power and tactics to implement the same day to drive better business results.
recent articles and appearances
Media
Per Sjofors is a well-respected thought leader in understanding the importance of knowing customers and, in particular, what drives customers to make buying decisions and what they are willing to pay for what product or service. Click the link to view recent articles and appearances.