Video resources
Learn The Benefit of Pricing Research
You want your company to grow, right?
Well, pricing better is the best way for you to get the resources to grow your business quicker. For that, you must do Pricing Research.
Why Hire a Pricing Consultancy for International Expansion
Are you curious about how to expand your business internationally? Are you looking for a way to better understand your pricing strategies? Then you need to hire a pricing consultancy!
Why Customers Should Pay for Loyalty Programs
In this video, we're going to be talking about the value of paying for loyalty programs. Loyalty programs are a vital part of any business and can help increase customer retention and loyalty.
Commoditization is a Choice
Per Sjöfors (The Price Whisperer) from pricing consultancy Sjöfors and Partners explains why commoditization is a choice for many companies.
The Importance of Willingness-to-Pay Research
Per Sjöfors (The Price Whisperer) from pricing consultancy Sjöfors and Partners expresses the importance of willing-to-pay research when developing a pricing strategy.
The Danger of Dynamic Pricing
Per Sjöfors (The Price Whisperer) from pricing consultancy Sjöfors and Partners discusses the dangers of a dynamic pricing strategy.
Why Pricing Consultants are Needed for International Pricing
Per Sjöfors (The Price Whisperer) from pricing consultancy Sjöfors and Partners describes why pricing consultants are important when expanding internationally.
The Best Way to Solve a Pricing Strategy Problem
Per Sjöfors (The Price Whisperer) from pricing consultancy Sjöfors and Partners reveals the best way to fix a pricing strategy problem.
Different Discounting Strategies in Pricing
Per Sjöfors from pricing consultancy Sjöfors and Partners discusses pricing discounting strategies.
The False Promise of Economic Value Pricing
Per Sjöfors from pricing consultancy Sjöfors and Partners, explains why Economic Value Pricing is not a good method to determine pricing.
The Ethics of Pricing
Per Sjöfors from pricing consultancy Sjöfors and Partners discusses the ethics of pricing.
The Importance of Customer Segmentation in Terms of Willingness to Pay
Per Sjöfors from pricing consultancy Sjöfors and Partners explains why customer segmentation is important in determining willingness to pay.
Profitability: The Power of the 1%
Pricing consultant Per Sjöfors shows how a mere 1% change in pricing can create outstanding profits for a company.
Pricing Strategies in Turbulent Times
Pricing consultant Per Sjöfors talks about how to price goods and services during turbulent times.
A Holistic Approach to a Pricing Strategy
Pricing consultant Per Sjöfors explains how pricing doesn't live in a vacuum.
What is a Price Wall?
Price consultant Per Sjöfors explains a Pricewall and how certain assumptions affect a pricing strategy.
Pricing Strategies to Avoid
Pricing consultant Per Sjöfors discusses pricing strategies that should be avoided.
What Time Commitment is Needed to Work With A Price Consultant?
Price consultant Per Sjöfors explains how much time is required for someone to work with a pricing consultancy.
The Importance of Pricing Strategy in Business
Pricing consultant Per Sjöfors explains why it is essential for your pricing strategy to be the centerpiece of your business.
How to Develop a Pricing Strategy?
Pricing consultant Per Sjöfors explains how to develop a pricing strategy.
Why Companies Should Use Price Consultants?
Price consultant, Per Sjöfors, explains why companies should leverage a pricing consultancy to get better results in their pricing strategies.
How to Leverage Pricing for a Company Exit Strategy
Pricing consultant, Per Sjöfors, how a business owner can leverage pricing to be able to sell and exit a company.
Pricing Strategies for SaaS Companies
Pricing consultant, Per Sjöfors, explains how to handle your pricing as a SaaS (Software as a Service) company.
Why a Pricing Strategy Matters
Pricing Strategy Consultant, Per Sjöfors, explains why a pricing strategy matters and how it changes a company fundamentally.
Why You Should Pricing the Center of Your Business Strategy
Pricing consultant Per Sjöfors talks about how you can and should make pricing the centerpiece of your business strategy.
Product and Service Pricing in Mergers and Acquisitions
Pricing consultant Per Sjöfors discusses the importance of pricing in mergers and acquisitions.
Pricing in a Recession
Pricing consultant, Per Sjöfors, explains how to handle your pricing strategy in a recession.
Pricing in Inflationary Times
In this video, pricing strategy consultant, Per Sjöfors, discusses how to handle pricing in times of inflation.
Building a Go-to-Market Strategy to Pricing Power
Pricing consultant, Per Sjöfors, explains what pricing power is, where the terminology comes from, and then how to gain it when creating your go-to-market strategy.
What is a Pricing Impact Analysis?
This video shows how Sjöfors can assess the probability of what happens to a company's revenue and sales volume when prices are changed.
How a Go-to-Market Strategy Integrates with Pricing
In this video, pricing strategy consultant, Per Sjöfors, discusses how pricing is an integral part of a go-to-market strategy.
Pricing Strategies for Different Departments
Pricing strategy consultant, Per Sjöfors, talks about how each department in a company looks at pricing.
The Challenges of International Pricing
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, provides some examples of companies' mistakes with their pricing when they expand internationally.
How Not Having a Value Proposition Will Make a Pricing Strategy Fail
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, tells a story about a recent purchase he made and how its value proposition was a key component in his decision-making process.
The Importance of Customer Segmentation in Pricing
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, describes leveraging customer segmentation to determine pricing.
How Customer Segmentation Works in a Pricing Strategy
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, explains what customer segmentation is and how it is related to pricing.
What is Economic Value Pricing and Why it Should Not Be Used in Pricing Strategies
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, talks about what economic value pricing (EVP) is and why it is not an optimal solution in pricing strategies.
The Flaws of Cost-Plus Pricing Strategies
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, examines the flaws in using a cost-plus (product or service cost with an added fixed margin) as a pricing strategy. Cost-Plus is a guarantee to leave money on the table.
The Pitfalls of Competitor-Based Pricing Strategies
Pricing consultant Per Sjöfors, AKA The Price Whisperer™, examines the pitfalls of using pricing based on competition as a pricing strategy. Price to competition is a guarantee to leave money on the table.