Unlock Your Pricing Power
MASTERClass
In this MASTERclass, you will learn everything there is to know about how to use pricing to elevate your company to the next level—curated by Per Sjofors, with 19 lectures and approximately 4.5 hours of content.
Introduction to the MASTERClass
MASTERClass
Unlock Your Pricing Power
Scroll down for detailed information or schedule a 30-minute call for more information. Pay a one-time fee or a low monthly access fee for 12 months
If you have a discount coupon, you can apply the coupon when you check out.
Per “The Price Whisperer” Sjofors
Per Sjofors is the Founder of Sjofors & Partners.
Pricing has always been an area of interest for Per. As a serial entrepreneur, running companies in Europe and the US, he did “pricing experiences”. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company because what business schools and pricing books teach about pricing is too abstract and too academic for a business executive to act on. Consequently, he set out to make pricing practical and actionable,
Per has a deep understanding of how the “4 P”’s of marketing interact and how a change in one of the “P‘s” affects pricing. Since then, he has been a forefront thought leader in everything regarding pricing and is a sought-after speaker on a variety of conferences and business circuits.
Per appears regularly on podcasts, and business radio shows and is quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc., Industry Week, Business Insider, and the Financial Times.
This MASTERclass in pricing will provide you with a deep, detailed, yet practical insight into everything pricing.
You will learn how to use pricing to drive superior business results and how you can drive higher sales volume (often at higher prices and increased customer satisfaction).
You will learn that pricing is more than a number. It is a business pricing strategy that involves your marketing, product development, services, sales channels, and sales methodology.
In this MASTERClass, you will learn how you can Unlock Your Pricing Power.
Curriculum
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The organization of this course
What we will talk about
Inspiration from business leaders
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The relationship between price and profit
Price and value creation
Fundamental pricing psychology
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The academic field that deals with human purchase decision behavior
The history and key characters in behavioral economics
How the findings of behavioral economics can be used to give you pricing power
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The importance of understanding your customer’s willingness to pay.
How the different attributes about your customers, products/services, and company affect willingness to pay
How segmenting “willingness to pay” measured by “attributes” provide detailed insights into your market
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How common pricing mistakes are, in fact, common
How pricing mistakes lead to leaving money on the table
How knowing these mistakes will make it easier for you to avoid them
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How pricing strategy and pricing tactics have different objectives.
How the objective of using pricing tactics is to increase willingness to pay at the buying occasion
How the objective of a pricing strategy is to transform a company
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How there are often simple ways in which you can increase your customers’ willingness to pay
How your pricing tactics cannot be in conflict with your company’s strategic positioning
How taking some extra care when setting prices can have a profound impact on revenue and profit
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How a detailed understanding of your customers’ willingness to pay will enable you to expand your market share; optimize your product/services to market fit, and enhance your marketing and sales efficacy, taking your company to the next level
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How a company needs a defined process for pricing that includes several specific activities
How the pricing process is both external and internally focused
How the process needs adequate resources and authority
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How Traditional Value Pricing leads to suboptimal business results
Why Economic Value Pricing is a pipe-dream and not the silver bullet for B2B pricing
How different business models will lead to advantages for both the seller and the buyer
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The four main methods to measure Willingness to Pay in market research
How sales transaction analysis can provide limited insights into Willingness to Pay
How testing different prices is both costly in terms of lost revenue and dangerous in terms of lost customers
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How the 4 Ps of marketing interact
How detailed knowledge of how the individual attributes of the 4 “P”s affect willingness to pay and allows you to focus on the right customers, right product, the right marketing, right sales, and the right price
How you can use pricing tactics to overcome a business strategy problem
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How commoditization is an inevitable process
The importance of differentiating yourself in meaningful ways so that commoditization is delayed or reversed
How innovation and disruption in a market almost always come from outside a market - but it does not have to be that way
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How to make loyalty programs meaningful to your returning customers
How creating customer loyalty can be very simple. Yet, most companies ignore these simple actions
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Why you need to adopt to the local and international markets, and how what works in your home market is unlikely to work internationally
The importance of understanding the Purchasing Parity Index
The dangers you need to avoid as you expand internationally
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When pricing software is appropriate to adopt in your company
The overall functionalities and benefits of pricing software
Results that can be achieved by pricing software
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Tactics to win the pricing conversation with purchasing
The necessity to be able to “sell” without deep discounting
The importance of salespeople knowing their customers’ true willingness to pay.
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How to apply the teachings of this course in your company
How to use willingness to pay, segmentation, and process to use to gain Pricing Power
The importance of strategies to optimize price, plug profit leaks, and drive higher profits and sales in your company
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How good pricing is not a silver bullet, but how many processes and activities lead to Pricing Power
The importance of knowing willingness to pay, segmentation, and the process to use to gain Pricing Power
Good luck on your journey towards Pricing Power!
MASTERClass
Develop Your Pricing Power
Scroll Down for Detailed Information or Schedule a 30-Minute Call for More Information
If you have a discount coupon, you can apply the coupon when you check out.