Believe it or not, there is a way to have higher sales volumes at higher prices. It’s done with the proper pricing strategy:

Believe it or not, there is a way to avoid commoditization even if you sell a commodity. The typical pricing strategy is to sell at the lowest price possible.

Price walls are psychological price points where small price changes generate significant changes in sales volume and revenue. 

So you decided you need a better pricing strategy, and since your company does not have internal expertise in pricing, the plan is to hire a pricing consultant firm.

A price consultant can often bring expertise that a company may not have, ensuring you price your product or service correctly and don't leave money on the table.

The need for price consulting is considerable because most companies choose to use a pricing strategy that leaves money on the table.

As a pricing consultant,  I tried LinkedIn's polling features to understand how business people view the benefits of maximized profits with an optimized pricing strategy.

In a commodity business, your product or service is not valued by your customers more than any of your competitors, and your only way to compete is on price.

If your own a company or are a shareholder of a company, sooner or later you would probably want to realize the value by selling the company through a full or partial exit.

Most executives assume that the classical demand curve embodies the most substantial relationship between prices and sales to get increased sales.

In this article, I will examine the top ten actions a company can do to increase its B2B Pricing Power…

The term 'market research' means different things to different people.

A few years ago, two companies came up with a very similar concept to solve an issue in data centers - how to scale the data centers' data storage as companies' needs constantly increase. 

Before we talk about how to decommoditize a product or service, let’s talk about what a commodity is.

Almost all companies leave money on the table. Some leave a lot; some leave a little. Some on all their product or services; some on only a few of their products or services. In this article, I will examine why that is, and suggest a remedy.

Investors know that, among average companies, research has shown that a 1% increase in price or an equal decrease in discounts generates an 11.3% increase in EBITA.

A misconception exists that business-to-business pricing is more complex than business-to-consumer pricing because many company executives or product managers think about business-to-business pricing in the wrong context.

It is crucial for any B2B company to understand the decision landscape that affects their customers.

This article will discuss the importance of pricing for different departments within a company...

Every company that sells anything has a pricing strategy. It may be a simple strategy or a more elaborate pricing strategy. It may be developed with great care or more of an afterthought.