Pricing Book: A Holistic Approach To Pricing Power
This pricing book asks, “Are you leaving money on the table with your approach to pricing?” Gain insight into leveraging the perception of value while increasing customer satisfaction. Learn to employ best practices and research into the behavioral economics driving purchasing decisions to establish your pricing power.
THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE.
Consumer behavior is irrational – people are finicky, temperamental, and subjective. But they’re also highly predictable. Thus, when determining optimal product pricing, one thing to keep in mind: the perception of value is value.
In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors determining a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing the asking price and sales volume. It’s not black magic. It’s human psychology.
"2 chapters in and already have so many ideas to apply at work! Blown away. Chapter 2 on buying decisions is responsible for like 90% of them." -Adrian Ruiz, MBA, Wheels Inc.
Start reading now about this approach to pricing to:
Understand the unique internal and external factors that control consumer purchase behavior in your industry
Learn how to increase pricing without sacrificing sales volume
Discover how to identify the “right” customer for your products and save your marketing dollars for an audience primed for your business
Learn why pricing does not exist in a vacuum and how the “set and forget” approach is a recipe for failure
Discover why lowering prices and offering frequent discounts seldomly translates into greater purchasing volume
Understand how price, in and of itself, sets an expectation of quality and benefit or lack thereof
Learn how to hack your existing model structure by approaching consumer behavior as a psychologist, not an entrepreneur
You might have the right product, the right marketing strategy, and the right branding…but if your pricing is off, your business will suffer.
Find your audience, tailor your message and value your product correctly! Grab your copy of The Price Whisperer today!
What People are Saying...
“Lessons my team and I learned from Per Sjofors about how to price our products played a key role in building our business from $100 million to over $1 Billion of annual revenue. Today, pricing is one of the first topics I discuss in my CEO Coaching business, where I have witnessed CEOs in various industries create millions of dollars of value by truly understanding the power of pricing. The Pricing Whisperer makes the convincing case that nothing is more important to a company's long-term success than getting its pricing right, and in this valuable pricing book, Sjofors provides a practical guide on how to price your product and services to do just that.”
Jim Minarik
Investor, Board Member, CEO Coach
J.E.Minarik, LLC
“Per Sjöfors has reduced the art of pricing to a science. More and more CEOs of multi-billion-dollar multinationals, sole proprietors, and entrepreneurs have all learned an investment in the Price Whisperer is one of the wisest decisions they will ever make. Having shared with Per that the world needs to figure out how to bottle and reproduce his wisdom, I am delighted he has made some available to all by publishing this pricing book. Pass the word.”
Stewart A. Skomra
CEO
Dogevity Pet Products LLC
“Per is a master teacher. He begins with a short story about Picasso, and in less than two pages, you understand his core concept completely. The rest of the pricing book builds on that core with all the technical advice you need in clear and simple terms anyone can understand. The material is not a Ph.D. thesis on pricing economics for professors to debate but a practical guide that all business owners can use to set the right value for their products or services. Pricing is not a guessing game, it's Sjofors' game, and he knows the rules.”
Jeff Potter
Founder and CEO
Manifest Travel