Most executives believe lower prices mean higher sales. But this is only true in limited cases. When companies apply the traditional demand curve too broadly, they often hurt themselves.

You've decided that you want to engage a price consultant service. Now, that's a good decision. But not all price consultants are the same.v

Economic Value pricing is sometimes also called Return on Investment pricing. It is a pricing strategy specific to business rather than the sale of consumer goods.

Most companies do some customer segmentation. They might talk to their salespeople or look at their sales data and identify a market segment that appears to be buying more than another segment.

Only three factors influence a company's profitability. The total costs of the operation, the total sales volume of whatever the company is selling, and the price of whatever the company is selling.

What does taking a holistic view of your pricing strategy meannFirst, you must consider that everything you do in your company affects how you can price and, therefore, your pricing strategy. 

It's October 2022; Ukraine's war is causing turbulent times. OPEC has just announced that they will reduce the amount of oil pumped by quite a significant amount.

Your company's pricing strategy will not work if the company tries to sell to the wrong customers, so customer targeting is essential.

In this article, we cite pricing strategy examples because developing and implementing sophisticated pricing strategies, often with the help of pricing consultants, is becoming more of a necessity than a nice to have for most companies.

Believe it or not, there is a way to have higher sales volumes at higher prices. It’s done with the proper pricing strategy:

Believe it or not, there is a way to avoid commoditization even if you sell a commodity. The typical pricing strategy is to sell at the lowest price possible.

Price walls are psychological price points where small price changes generate significant changes in sales volume and revenue. 

So you decided you need a better pricing strategy, and since your company does not have internal expertise in pricing, the plan is to hire a pricing consultant firm.

A price consultant can often bring expertise that a company may not have, ensuring you price your product or service correctly and don't leave money on the table.

The need for price consulting is considerable because most companies choose to use a pricing strategy that leaves money on the table.

As a pricing consultant,  I tried LinkedIn's polling features to understand how business people view the benefits of maximized profits with an optimized pricing strategy.

In a commodity business, your product or service is not valued by your customers more than any of your competitors, and your only way to compete is on price.

If your own a company or are a shareholder of a company, sooner or later you would probably want to realize the value by selling the company through a full or partial exit.

Most executives assume that the classical demand curve embodies the most substantial relationship between prices and sales to get increased sales.

In this article, I will examine the top ten actions a company can do to increase its B2B Pricing Power…