Most companies do some customer segmentation. They might talk to their salespeople or look at their sales data and identify a market segment that appears to be buying more than another segment.

Your company's pricing strategy will not work if the company tries to sell to the wrong customers, so customer targeting is essential.

Almost all companies typically put effort into customer segmentation. First, they look at the sales data, maybe some original market research data, and certainly secondary research.

How to Improve Customer Segmentation in Pricing