The term 'market research' means different things to different people.

A few years ago, two companies came up with a very similar concept to solve an issue in data centers - how to scale the data centers' data storage as companies' needs constantly increase. 

Before we talk about how to decommoditize a product or service, let’s talk about what a commodity is.

Almost all companies leave money on the table. Some leave a lot; some leave a little. Some on all their product or services; some on only a few of their products or services. In this article, I will examine why that is, and suggest a remedy.

Investors know that, among average companies, research has shown that a 1% increase in price or an equal decrease in discounts generates an 11.3% increase in EBITA.

A misconception exists that business-to-business pricing is more complex than business-to-consumer pricing because many company executives or product managers think about business-to-business pricing in the wrong context.

It is crucial for any B2B company to understand the decision landscape that affects their customers.

This article will discuss the importance of pricing for different departments within a company...

Every company that sells anything has a pricing strategy. It may be a simple strategy or a more elaborate pricing strategy. It may be developed with great care or more of an afterthought. 

Almost all companies typically put effort into customer segmentation. First, they look at the sales data, maybe some original market research data, and certainly secondary research.

How to Improve Customer Segmentation in Pricing

Approaching and adjusting your pricing strategy is essential for effectively dealing with the rapid and significant rise in inflation.

I often talk to executives who say things like, "We're doing pretty well, and now we just need to fix our pricing to take the company to the next level." But, no, it doesn't work like that. Never. 

Pricing strategies can be tricky. We’ve seen demand curves where you have a price on the Y-axis and demand or sales volume on the X-axis, and it’s a straight line and sometimes a slightly bent line as the graph explains the relationship between price and sales volume. Let me tell you, they are wrong.

Pricing strategies can be affected by what is known as Economic Value Pricing (EVP), or sometimes called Return On Investment (ROI) based pricing…

Did you know that you can change one word in your sales and marketing, and as a result, you can quadruple your return? Let me explain.

You need to think again if you believe your customers perceive the price of your products or services equally, whether that is a higher price with a discount or a low price. 

It’s a dramatic statistic that estimates that 70–90% of startups will fail either by failing to deliver any realistic return to the owner or just closing up shop and going out of business.

As old pricing theories go, there is a business saying that goes like this: “Low prices will get more customers and high prices will get fewer customers.”

You can really taste the words: “pricing power.” Can’t you? To be honest, it tastes really good, doesn’t it? You need to know that your pricing gives you power. You might be asking, “What is pricing power?”