A Unique, Holistic Approach

Data-Driven Pricing, Marketing, and Sales Strategy.

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Achieve higher sales growth and profits with value-based research and practical business expertise.

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The Six Steps Value Process.

You will benefit from our blend of proprietary leading-edge AI technology and practical business experience to substantially increase your sales growth without sacrificing profits.

  • Open book with a feather quill pen writing in it.

    Identify business challenges and define objectives

  • Clipboard with a checkmark

    Conduct value research in your marketplace

  • Icon of a gear or cogwheel.

    AI Analytics by our Predictive Demand Engine

  • Line drawing of a person's profile with a speech bubble

    Human transformation of data to insights

  • Two people sitting at a table having a conversation.

    Collaborative action plan development

  • Person giving a presentation to a seated audience in front of a large display or board.

    Training and process implementation

Here's how it works

  • Two young men with red hair working at a cluttered wooden table filled with various medical supplies and electronic devices, including a laptop and bottles, in a well-lit room with natural light coming through a window.

    01. Identify challenges

    We'll develop deep insights into your product, market, and customers to understand your company's strategic and pricing challenges and to set objectives for the project.

  • A computer monitor displaying a survey question about remote workforce challenges, with several people in the background engaged in a meeting or discussion.

    02. Conduct Value Research

    We collaborate to create a questionnaire that will uncover and define the true purchase behavior and willingness to pay in your market. To source respondents, we enlist panel companies. These companies have access to individuals ready to share their preferences and perceptions, including those with specific industry expertise and job titles for B2B research. Or consumers for B2C research.

  • A server rack with multiple interconnected network cables, blinking indicator lights, and electronic components.

    03. Computer analysis

    Our AI-powered software, known as the Predicted Demand Engine™, analyzes data from the Value Research and accurately forecasts demand at various price points and recommends the customer segment, the marketing, the product/service, the sales strategy, and the pricing strategy that maximizes both sales volume and profitability.

  • A person with pink nail polish is pointing at a line graph on a tablet screen during a business meeting. The graph shows data with colored lines and annotations. There are sticky notes attached to the tablet and a calculator on the table, along with papers and a notebook.

    04. Human interpretation

    We complement the Predicted Demand Engine™ data with hands-on insights from seasoned business experts, creating holistic, actionable recommendations for your pricing, products or services, and marketing and sales strategies.

  • Group of people working on laptops and computers at a wooden table in a cozy, wood-paneled room.

    05. Collaborative action plan development

    Every company, including yours, has constraints and experiences that need to be considered as we jointly develop a practical action plan specific to the research results and your company’s needs and resources.

  • A woman standing and pointing at a whiteboard with pink and yellow sticky notes, while a group of people seated around a table look on.

    06. Training and process implementation

    Staff needs to be trained, and processes might need to be enhanced or developed to ensure that your company will gain the maximum benefits from detailed insights into your market's purchase behavior and willingness to pay captures in the project.

Our Services

About Us

  • Close-up view of a partially completed jigsaw puzzle on a table with some puzzle pieces connected and others scattered around.

    Holistic View

    We offer a scientific, innovative process to generate rapid, profitable corporate growth.

    Our Approach
  • Multitool with red handle, open blades, saw, five screwdrivers, and small blades, arranged in a balanced display on a dark background.

    Dependable & Practical Results

    View the case studies that describe unique situations, challenges, findings and results.

    View Case Studies
  • A group of four young adults in a modern office environment, gathered around a laptop computer. Two women are seated at the table, one using the laptop and the other showing something on her phone. Two men are standing, leaning over the table, looking at the laptop screen with interest, smiling. The background features large windows and contemporary decor.

    Industries We Serve

    Software, Services, Goods, SaaS, Education and more.

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Case Studies

See Our Work in Action

Featured
Riding High: How Tailored Strategies Doubled Global Sales
Riding High: How Tailored Strategies Doubled Global Sales

The company had developed a new, high-tech motorcycle accessory. The product mainly appealed to early adopters, but after several years of building its home market, it was time to expand sales internationally…

Read more →
Profit Surge: How a 41% Price Hike Transformed a SaaS Startup
Profit Surge: How a 41% Price Hike Transformed a SaaS Startup

This new company provided a SaaS service to companies in the oil and gas industry. It quickly built up to about 20,000 customers, but the company was barely profitable…

Read more →
Boosting Revenue with Smarter Pricing and Stronger Branding
Boosting Revenue with Smarter Pricing and Stronger Branding

A provider of ongoing corporate training believed they had the best training content and programs yet did not see the sales success they expected…

Read more →
Hooked on Success: How Adjusting Marketing Reeled in the US Market
Hooked on Success: How Adjusting Marketing Reeled in the US Market

The company decided to enter the US market, and despite considerable efforts in marketing, they never managed to get a foothold in the market…

Read more →
All Case Studies

TestIMONIAls

What our customers are saying

  • A smiling man in a suit with a collage of the Electrolux logo and name at the bottom.

    "Sjofors & Partners are entirely different from other pricing research I’ve used or investigated. They take a holistic view of market insights providing detailed prescriptive on product features, customer targeting, and marketing and pricing to drive higher sales and revenue.”

    — Brett Townsend, Head of Customer Insight, Electrolux

  • A man with short, platinum blonde hair and a beard smiling at the camera, with a logo for Telzio at the bottom.

    "Revenue is up 400% in less than a year. Not only was Sjofors & Partners able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power."

    — Peter Rank Schrøder, CEO, Telzio Inc

  • Close-up of a smiling older man with gray hair and a beard, wearing a suit and tie, with a BNI logo at the bottom.

    "Comprehensive analysis provided hard data that enabled us to make confident decisions. Furthermore, their assistance made the rollout of the new pricing plans in several countries smooth and successful. I highly recommend their services.”

    — Ivan Misner, Chairman, BNI

  • Close-up of a smiling middle-aged woman with blonde hair, wearing a blue top, against a black background, with a Tripadvisor logo at the bottom.

    "The project gave us a clear direction. It provided us with the hard data we needed to bundle our new products along the lines of customers' purchase preferences and willingness to pay.”

    — Alison Copus, VP Marketing, TripAdvisor

  • A professional headshot of a man wearing glasses and a suit, with a blue background and the D'Addario logo at the bottom.

    "Sjofors & Partners enabled us to maximize profitability. Sjofors & Partners provided D'Addario with critical market data regarding pricing practices and positioning possibilities and produced findings that gave us confidence in making adjustments."

    — David Via, VP Sales, D'Addario and Company

  • A smiling woman with shoulder-length blonde hair wearing a yellow blouse, sitting behind a desk with a "GWT Next" logo.

    "Sjofors & Partners recommend prices to maximize revenue as we go to market with our unique offering, Sjofors & Partners could also advise on optimal customer targeting and messaging. A big help!"

    — Laura Goodrich, CEO and Transformation Expert, GWNext

  • Middle-aged man with short gray hair and beard playing an acoustic guitar, smiling, in a room with white walls.

    "From S&P's study, we learned the optimum price for our product in both our home and internationally. Also, specifically, which product features drive the highest revenue in each area. In addition, it helped us to exceed our Kickstarter crowdfunding goal by 29 times."

    — David Law, Founder, Noisy Clan

  • A smiling man wearing glasses and a suit with a blue tie against a blue background, with the OmniQuest logo at the bottom.

    "Immediate assurance of optimal pricing. The recommendation from Sjofors &Partners provided immediate assurance of optimal pricing and identified the buyer profile where our closing rate would be highest. Sjofors &Partners also recognized an adjacent sub-market opportunity calling for a different product offering. I highly recommend Sjofors &Partners!”

    — Stewart A. Skomra, CEO, OmniQuest™

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