Predictive Pricing Strategies
Blog
Insights into customer segmentation, pricing strategies, and circumstances that significantly affect your customers' willingness to pay.
Pricing Strategies in Turbulent Times
It's October 2022; Ukraine's war is causing turbulent times. OPEC has just announced that they will reduce the amount of oil pumped by quite a significant amount.
Develop a Better Pricing Strategy with Effective Customer Targeting
Your company's pricing strategy will not work if the company tries to sell to the wrong customers, so customer targeting is essential.
Pricing Strategy Examples
In this article, we cite pricing strategy examples because developing and implementing sophisticated pricing strategies, often with the help of pricing consultants, is becoming more of a necessity than a nice to have for most companies.
7 Secrets of Driving Higher Sales Volume at Higher Prices with the Right Pricing Strategy
Believe it or not, there is a way to have higher sales volumes at higher prices. It’s done with the proper pricing strategy:
How To Avoid Commoditization
Believe it or not, there is a way to avoid commoditization even if you sell a commodity. The typical pricing strategy is to sell at the lowest price possible.
Price Walls and Demand Curves in Pricing Strategies
Price walls are psychological price points where small price changes generate significant changes in sales volume and revenue.
The 3 Types of Pricing Consultant Firms
So you decided you need a better pricing strategy, and since your company does not have internal expertise in pricing, the plan is to hire a pricing consultant firm.
How a Pricing Consultant Transforms a Company
A price consultant can often bring expertise that a company may not have, ensuring you price your product or service correctly and don't leave money on the table.
Price Consulting: Why a Price Consultant Service is Crucial
The need for price consulting is considerable because most companies choose to use a pricing strategy that leaves money on the table.
Maximize Profits with a Transformational Pricing Strategy
As a pricing consultant, I tried LinkedIn's polling features to understand how business people view the benefits of maximized profits with an optimized pricing strategy.
Pricing Process: A Major Consequence of Not Having a Pricing Process
In a commodity business, your product or service is not valued by your customers more than any of your competitors, and your only way to compete is on price.
How a Pricing Strategy Helps Sell a Company
If your own a company or are a shareholder of a company, sooner or later you would probably want to realize the value by selling the company through a full or partial exit.
How a Better Pricing Strategy Leads to Increased Sales
Most executives assume that the classical demand curve embodies the most substantial relationship between prices and sales to get increased sales.
The Keys to Increasing B2B Pricing Power
In this article, I will examine the top ten actions a company can do to increase its B2B Pricing Power…
Succeeding and Failing with Market Research
The term 'market research' means different things to different people.
The Tale of Two Companies and Their Pricing Strategies
A few years ago, two companies came up with a very similar concept to solve an issue in data centers - how to scale the data centers' data storage as companies' needs constantly increase.
How to Decommoditize a Product or Service
Before we talk about how to decommoditize a product or service, let’s talk about what a commodity is.
Top 3 Reasons Companies Leave Money on the Table
Almost all companies leave money on the table. Some leave a lot; some leave a little. Some on all their product or services; some on only a few of their products or services. In this article, I will examine why that is, and suggest a remedy.
Product and Service Pricing for Investors
Investors know that, among average companies, research has shown that a 1% increase in price or an equal decrease in discounts generates an 11.3% increase in EBITA.
Why People Say B2B Pricing is Difficult
A misconception exists that business-to-business pricing is more complex than business-to-consumer pricing because many company executives or product managers think about business-to-business pricing in the wrong context.