Guide: Top Ten Mistakes in Pricing Research

Despite being critical for success, companies and their agencies continue making a legion of Pricing Research mistakes. As a result, companies leave money on the table, and profitability, market share, and competitiveness suffer. These mistakes may lead to failing products or services, lay-offs, and loss of shareholder value.

In this guide, we explore the top ten mistakes in pricing research - so you can avoid them and help drive your company forward to the next level!

You will learn:

• The importance of conducting anonymous research with details of how buyers make their purchase decisions and what influences that decision.

• The importance of segmentation and to develop practical, actionable recommendations so that the company can act accordingly.

• The importance of covering the competition, current customers, and the company's would-be customers.

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“Sjofors & Partners’s approach to pricing research is entirely different from other pricing research I’ve used or investigated. They take a holistic view providing detailed prescriptive on product features, customer targeting, and marketing and pricing to drive higher sales and revenue.”

Brett Townsend | Head of Customer Insight | Electrolux