Guide: How to Present Prices to Lower Sales Friction
Everything you do in your company, product or service development, manufacturing or distribution, marketing, and sales ultimately come down to a single point—the price. When you present your price, the customer will decide to buy or not.
But humans are fallible and will make a purchase decision that is “good enough” and may not be optimal. Humans also make every single purchase decision in context. This means that how you present your price will affect sales volume, and different contexts will lead to different sales volumes even if the actual price is unchanged.
This guide covers how you can present your price so that sales friction is minimized and sales volume is maximized.
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