88% of companies leave money on the table. Are you one of them? If you are, we show you exactly how much, and why.

We measure what your market will actually pay—whether you're optimizing for profit, volume, or growth. Hard data from your market finds the patterns. Experience turns that into action you can defend.

Book a 15-Minute Pricing Conversation

800+ pricing engagements across B2B & B2C

20 years in market · 40+ industries served · Global panel reach

We saw a 60% lift in volume on SKUs where we adjusted pricing and messaging according to Sjofors advice.

Daniel Shemtob
Founder and CEO
Snibbs

Sjofors translates complex information into actionable strategy. Our engagement with Sjöfors was transformative.

Orrin Klapp
CEO
Netsurit

Sjofors & Partners comprehensive analysis provided hard data playing a key role in our growth from 80,000 to more than 250,000 members.

Ivan Misner
Founder and Chairman
BNI

Sjöfors played a key role in building our business from $100 million to over $1 Billion of annual revenue.

Jim Minarik
CEO
DEI Holdings Inc

THE PROBLEM

Most pricing decisions fail for one reason: they are based on assumptions, competition and cost.

They're rarely based market evidence. Your sales data is only a record of history about your customers, not a map of the market. It tells you who bought, but is blind to the thousands who chose a competitor—and why.

MINI CASE STUDY

A B2B software company was pricing their enterprise tier based on competitor benchmarks. Our research revealed they were underpricing by 35%—and that a specific integration feature justified a premium they'd never tested.

Annual impact: $1.8M in recovered margin.

GO TO CASE STUDY

THE HIDDEN OPPORTUNITY

Your customers aren't your whole market.

Whether you have 5% market share or 50%, qualified buyers are slipping through. Your sales data shows who bought and when, but not why others did not, what they would have paid, or where competitors won. We uncover willingness to pay across your entire market to pinpoint your most profitable growth opportunity.

WHAT WE DO

We quantify pricing power and what drives it.

Our research goes beyond setting a number. We map your entire market's willingness to pay, identify which features command premium pricing, and provide the positioning strategy to make your price defensible.

Strategic price architecture

Optimal pricing for your goals (profit, volume, or market share) and how to work around psychological thresholds

Feature prioritization by value impact

Which capabilities to build, promote, or deprioritize based on buyer willingness to pay

Messaging playbook for adoption

Positioning frameworks that make your price feel justified, not defended

WHY NOT JUST USE AI?

AI can analyze. It can't measure.

AI cannot ask a non-buyer why they walked away or what they would have paid. We fill that gap.

Capture Missing Data

Survey qualified buyers, including those who chose competitors, to measure actual willingness to pay across your market.

AI-Powered Analysis

Our Predictive Demand Engine™ finds hidden patterns, micro-segments, and price thresholds that traditional analysis misses.

Executable Strategy

Senior operators filter findings through your business reality to deliver a defensible pricing strategy, not just a number.

THE RESEARCH FOUNDATION

The customer rarely buys what the company thinks it's selling". - Peter Drucker (the founder of modern management) 

To truly find out,  we find your real buyers — not just "the market.” We apply a three-stage process to ensure every response comes from someone who actually fits your buyer profile:

Target

Multiple filters are applied before the research reaches anyone

Screen

Ask questions only your real buyers know the answer to 

Scrub

12+ AI driven data quality tests to remove bad responses

WHEN TO ENGAGE

Is this the right time for pricing research?

Good fit scenarios

  • Launching something new
    New product or service, new market, or tier and you want to price it right from the start
  • Considering a price increase
    You want to know how much room you have and how to position it to maximize return without alienating customers
  • Revenue is stalling
    Pricing may be the lever you haven't fully tested
  • Preparing for investment
    Investors and boards want evidence your pricing can scale
  • Market dynamics have shifted
    Competitive landscape changed or you need to understand how your market perceives value vs. alternatives

Not a fit if

  • Addressable market under 3,000 potential customers
    We need statistical significance for reliable insights
  • Looking for a one-time number without positioning guidance
    Our value comes from the complete strategy, not just a price point
  • No internal capacity to implement pricing changes
    Research without implementation wastes the investment
  • Pricing is fixed by regulation or long-term contracts
    If you cannot adjust pricing, research findings cannot be applied
  • Need results in under 4 weeks
    Rigorous research, analysis, and strategy development requires adequate time

WHAT YOU RECEIVE

You get a price—and the action plan to make it stick.

Every engagement delivers a specific price recommendation paired with the positioning, messaging, and feature emphasis needed for your market to accept it.

Price + positioning, together. Because one without the other doesn't stick. Not a guess. The exact number the market data supports—whether that's up, down, or restructured entirely.

FAQ SECTION

Common Questions

  • In many engagements, the pricing change pays back our fee multiple times over within 12 months—when implemented. We'll walk through what that could look like in your context on the call.

  • Typical projects run 6-8 weeks from kickoff to final recommendations.

  • AI can analyze but it can't measure market response without primary data. We combine AI pattern recognition with quantitative research from thousands of qualified respondents, interpreted by operators who have run P&Ls, not just analyzed them.

  • Yes. Requirement: addressable market of 3,000+ potential clients (5,000+ ideal).

Ready to see exactly what your market will actually pay?

Bring the pricing decision you're facing. We'll confirm feasibility and scope the fastest path to a clear recommendation.

BOOK A 15-MINUTE PRICING CONSULTATION

What happens on the call:

  • We assess fit (market size, decision timeline, implementation capacity)

  • You share the pricing decision you're facing

  • We outline what we'd measure (segments, messages, attributes)

  • You leave knowing whether this is worth pursuing

BOOK CALL NOW