Smart Market Intelligence. Smarter Pricing.
Accelerate Your Growth by Better Customer Intelligence
The Power of Intelligence-Driven Pricing
While others guess at pricing, we ground every recommendation in real data from your actual market—both customers and the prospects choosing competitors.
Most Pricing Strategies Fail Because They're Based on Assumptions
Without complete market intelligence, companies leave millions on the table
Guessing at Value
Setting prices based on costs or competitors, not actual buyer willingness to pay
Blind to Non-Buyers
Only hearing from customers, missing why most of prospects choose competitor
Leaving Money Behind
Underpricing to premium segments or overpricing to price-sensitive buyers
Research Your Entire Market
We survey 1,000+ qualified respondents—both buyers and non-buyers—to understand complete market dynamics
Decode Buying Decisions
Reveal what truly drives purchases, why you win deals, and why you lose to competitors
Stalled Growth
Pricing becomes a barrier to growth instead of an accelerator
A Unique Approach to Pricing Excellence
We combine deep market research with pricing expertise to deliver strategies that work
Build Winning Strategies
Transform insights into pricing strategies that capture maximum value and accelerate growth
Join the 800+ Success Stories
The Six Steps Value Process.
You will benefit from our blend of proprietary leading-edge AI technology and practical business experience to substantially increase your sales growth without sacrificing profits.
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Identify business challenges and define objectives
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Conduct value research in your marketplace
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AI Analytics by our Predictive Demand Engine
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Human transformation of data to insights
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Collaborative action plan development
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Training and process implementation
Here's how it works
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01. Identify challenges
We'll develop deep insights into your product, market, and customers to understand your company's strategic and pricing challenges and to set objectives for the project.
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02. Conduct Value Research
We collaborate to create a questionnaire that will uncover and define the true purchase behavior and willingness to pay in your market. To source respondents, we enlist panel companies. These companies have access to individuals ready to share their preferences and perceptions, including those with specific industry expertise and job titles for B2B research. Or consumers for B2C research.
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03. Computer analysis
Our AI-powered software, known as the Predicted Demand Engine™, analyzes data from the Value Research and accurately forecasts demand at various price points and recommends the customer segment, the marketing, the product/service, the sales strategy, and the pricing strategy that maximizes both sales volume and profitability.
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04. Human interpretation
We complement the Predicted Demand Engine™ data with hands-on insights from seasoned business experts, creating holistic, actionable recommendations for your pricing, products or services, and marketing and sales strategies.
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05. Collaborative action plan development
Every company, including yours, has constraints and experiences that need to be considered as we jointly develop a practical action plan specific to the research results and your company’s needs and resources.
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06. Training and process implementation
Staff needs to be trained, and processes might need to be enhanced or developed to ensure that your company will gain the maximum benefits from detailed insights into your market's purchase behavior and willingness to pay captures in the project.
About Us
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Holistic View
We offer a scientific, innovative process to generate rapid, profitable corporate growth.
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Dependable & Practical Results
View the case studies that describe unique situations, challenges, findings and results.
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Industries We Serve
Software, Services, Goods, SaaS, Education and more.
Case Studies
See Our Work in Action
TestIMONIAls
What our customers are saying
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"Sjofors & Partners are entirely different from other pricing research I’ve used or investigated. They take a holistic view of market insights providing detailed prescriptive on product features, customer targeting, and marketing and pricing to drive higher sales and revenue.”
— Brett Townsend, Head of Customer Insight, Electrolux
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"Revenue is up 400% in less than a year. Not only was Sjofors & Partners able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power."
— Peter Rank Schrøder, CEO, Telzio Inc
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"Comprehensive analysis provided hard data that enabled us to make confident decisions. Furthermore, their assistance made the rollout of the new pricing plans in several countries smooth and successful. I highly recommend their services.”
— Ivan Misner, Chairman, BNI
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"The project gave us a clear direction. It provided us with the hard data we needed to bundle our new products along the lines of customers' purchase preferences and willingness to pay.”
— Alison Copus, VP Marketing, TripAdvisor
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"Sjofors & Partners enabled us to maximize profitability. Sjofors & Partners provided D'Addario with critical market data regarding pricing practices and positioning possibilities and produced findings that gave us confidence in making adjustments."
— David Via, VP Sales, D'Addario and Company
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"Sjofors & Partners recommend prices to maximize revenue as we go to market with our unique offering, Sjofors & Partners could also advise on optimal customer targeting and messaging. A big help!"
— Laura Goodrich, CEO and Transformation Expert, GWNext
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"From S&P's study, we learned the optimum price for our product in both our home and internationally. Also, specifically, which product features drive the highest revenue in each area. In addition, it helped us to exceed our Kickstarter crowdfunding goal by 29 times."
— David Law, Founder, Noisy Clan
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"Immediate assurance of optimal pricing. The recommendation from Sjofors &Partners provided immediate assurance of optimal pricing and identified the buyer profile where our closing rate would be highest. Sjofors &Partners also recognized an adjacent sub-market opportunity calling for a different product offering. I highly recommend Sjofors &Partners!”
— Stewart A. Skomra, CEO, OmniQuest™
Ready to learn more?
Get in touch today.
Fill out the form, and we'll help you achieve faster, more profitable growth.