Smart Market Intelligence. Smarter Pricing.

Accelerate Your Growth by Better Customer Intelligence

The Power of Intelligence-Driven Pricing

While others guess at pricing, we ground every recommendation in real data from your actual market—both customers and the prospects choosing competitors.


Join the 800+ Success Stories

We saw a 60% lift in volume on SKUs where we adjusted pricing and messaging according to Sjofors advice.

Daniel Shemtob
Founder and CEO
Snibbs

Sjofors translates complex information into actionable strategy. Our engagement with Sjöfors was transformative.

Orrin Klapp
CEO
Netsurit

Sjofors & Partners comprehensive analysis provided hard data playing a key role in our growth from 80,000 to more than 250,000 members.

Ivan Misner
Founder and Chairman
BNI

Sjöfors played a key role in building our business from $100 million to over $1 Billion of annual revenue.

Jim Minarik
CEO
DEI Holdings Inc


Most Pricing Strategies Fail Because They're Based on Assumptions

Without complete market intelligence, companies leave millions on the table

Guessing at Value

Setting prices based on costs or competitors, not actual buyer willingness to pay

Blind to Non-Buyers

Only hearing from customers, missing why most of prospects choose competitor

Leaving Money Behind

Underpricing to premium segments or overpricing to price-sensitive buyers


Research Your Entire Market

We survey 1,000+ qualified respondents—both buyers and non-buyers—to understand complete market dynamics

Decode Buying Decisions

Reveal what truly drives purchases, why you win deals, and why you lose to competitors

Stalled Growth

Pricing becomes a barrier to growth instead of an accelerator

A Unique Approach to Pricing Excellence

We combine deep market research with pricing expertise to deliver strategies that work

Build Winning Strategies

Transform insights into pricing strategies that capture maximum value and accelerate growth


The Six Steps Value Process.

You will benefit from our blend of proprietary leading-edge AI technology and practical business experience to substantially increase your sales growth without sacrificing profits.

  • Identify business challenges and define objectives

  • Conduct value research in your marketplace

  • AI Analytics by our Predictive Demand Engine

  • Human transformation of data to insights

  • Collaborative action plan development

  • Training and process implementation

Here's how it works

  • 01. Identify challenges

    We'll develop deep insights into your product, market, and customers to understand your company's strategic and pricing challenges and to set objectives for the project.

  • 02. Conduct Value Research

    We collaborate to create a questionnaire that will uncover and define the true purchase behavior and willingness to pay in your market. To source respondents, we enlist panel companies. These companies have access to individuals ready to share their preferences and perceptions, including those with specific industry expertise and job titles for B2B research. Or consumers for B2C research.

  • 03. Computer analysis

    Our AI-powered software, known as the Predicted Demand Engine™, analyzes data from the Value Research and accurately forecasts demand at various price points and recommends the customer segment, the marketing, the product/service, the sales strategy, and the pricing strategy that maximizes both sales volume and profitability.

  • 04. Human interpretation

    We complement the Predicted Demand Engine™ data with hands-on insights from seasoned business experts, creating holistic, actionable recommendations for your pricing, products or services, and marketing and sales strategies.

  • 05. Collaborative action plan development

    Every company, including yours, has constraints and experiences that need to be considered as we jointly develop a practical action plan specific to the research results and your company’s needs and resources.

  • 06. Training and process implementation

    Staff needs to be trained, and processes might need to be enhanced or developed to ensure that your company will gain the maximum benefits from detailed insights into your market's purchase behavior and willingness to pay captures in the project.

About Us

  • Holistic View

    We offer a scientific, innovative process to generate rapid, profitable corporate growth.

  • Dependable & Practical Results

    View the case studies that describe unique situations, challenges, findings and results.

  • Industries We Serve

    Software, Services, Goods, SaaS, Education and more.

Case Studies

See Our Work in Action

TestIMONIAls

What our customers are saying

Ready to learn more?

Get in touch today.

Fill out the form, and we'll help you achieve faster, more profitable growth.