Pricing Decisions, Validated by Market Reality.
AI models demand. We ground it in real willingness-to-pay— turning buyer behavior into precise pricing strategy.
Join the 800+ Success Stories
We saw a 60% lift in volume on SKUs where we adjusted pricing and messaging according to Sjofors advice.
Daniel Shemtob
Founder and CEO
Snibbs
Sjofors translates complex information into actionable strategy. Our engagement with Sjöfors was transformative.
Orrin Klapp
CEO
Netsurit
Sjofors & Partners comprehensive analysis provided hard data playing a key role in our growth from 80,000 to more than 250,000 members.
Ivan Misner
Founder and Chairman
BNI
Sjöfors played a key role in building our business from $100 million to over $1 Billion of annual revenue.
Jim Minarik
CEO
DEI Holdings Inc
Why Assumptions Fail in Modern Pricing
Without complete market intelligence, companies rely on incomplete signals. We close the gap between what you think your product is worth and what the market will pay.
Guessing at Value
Cost-plus and competitor-based models ignore the only metric that matters: actual willingness to pay.
Blind to Non-Buyers
Your CRM only holds data on people who bought. We identify why the other 80% chose your competitor.
Leaving Money Behind
Most companies severely underprice to premium segments while overpricing to volume buyers.
Market Intelligence
We survey 1,000+ buyers and use our Demand Engine™ to forecast demand curves and pinpoint price walls.
AI Pattern Scan
AI scans the data for hidden buyer correlations and micro-segments that traditional analysis misses.
Stalled Growth
When pricing is static, it becomes a barrier to growth instead of your most powerful accelerator.
You've Heard AI Can Optimize Pricing.
Here's What It Can't Do Alone.
Data confirms that while AI scales analysis, it lacks strategic context. We built our methodology on the Human+AI model that research shows delivers 40% superior strategic outcomes compared to pure automation.
Strategic Execution
Experts filter findings through your business reality to deliver a finalized, defensive pricing strategy.
The Six Steps Value Process.
You will benefit from our blend of proprietary leading-edge AI technology and practical business experience to substantially increase your sales growth without sacrificing profits.
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Identify business challenges and define objectives
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Conduct value research in your marketplace
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AI Analytics by our Predictive Demand Engine
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Human transformation of data to insights
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Collaborative action plan development
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Training and process implementation
Here's how it works
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01. Identify challenges
We'll develop deep insights into your product, market, and customers to understand your company's strategic and pricing challenges and to set objectives for the project.
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02. Conduct Value Research
We collaborate to create a questionnaire that will uncover and define the true purchase behavior and willingness to pay in your market. To source respondents, we enlist panel companies. These companies have access to individuals ready to share their preferences and perceptions, including those with specific industry expertise and job titles for B2B research. Or consumers for B2C research.
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03. Computer analysis
Our AI-powered software, known as the Predicted Demand Engine™, analyzes data from the Value Research and accurately forecasts demand at various price points and recommends the customer segment, the marketing, the product/service, the sales strategy, and the pricing strategy that maximizes both sales volume and profitability.
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04. Human interpretation
We complement the Predicted Demand Engine™ data with hands-on insights from seasoned business experts, creating holistic, actionable recommendations for your pricing, products or services, and marketing and sales strategies.
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05. Collaborative action plan development
Every company, including yours, has constraints and experiences that need to be considered as we jointly develop a practical action plan specific to the research results and your company’s needs and resources.
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06. Training and process implementation
Staff needs to be trained, and processes might need to be enhanced or developed to ensure that your company will gain the maximum benefits from detailed insights into your market's purchase behavior and willingness to pay captures in the project.
About Us
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Holistic View
We offer a scientific, innovative process to generate rapid, profitable corporate growth.
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Dependable & Practical Results
View the case studies that describe unique situations, challenges, findings and results.
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Industries We Serve
Software, Services, Goods, SaaS, Education and more.
Case Studies
See Our Work in Action
TestIMONIAls
What our customers are saying
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"Sjofors & Partners are entirely different from other pricing research I’ve used or investigated. They take a holistic view of market insights providing detailed prescriptive on product features, customer targeting, and marketing and pricing to drive higher sales and revenue.”
— Brett Townsend, Head of Customer Insight, Electrolux
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"Revenue is up 400% in less than a year. Not only was Sjofors & Partners able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power."
— Peter Rank Schrøder, CEO, Telzio Inc
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"Comprehensive analysis provided hard data that enabled us to make confident decisions. Furthermore, their assistance made the rollout of the new pricing plans in several countries smooth and successful. I highly recommend their services.”
— Ivan Misner, Chairman, BNI
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"The project gave us a clear direction. It provided us with the hard data we needed to bundle our new products along the lines of customers' purchase preferences and willingness to pay.”
— Alison Copus, VP Marketing, TripAdvisor
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"Sjofors & Partners enabled us to maximize profitability. Sjofors & Partners provided D'Addario with critical market data regarding pricing practices and positioning possibilities and produced findings that gave us confidence in making adjustments."
— David Via, VP Sales, D'Addario and Company
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"Sjofors & Partners recommend prices to maximize revenue as we go to market with our unique offering, Sjofors & Partners could also advise on optimal customer targeting and messaging. A big help!"
— Laura Goodrich, CEO and Transformation Expert, GWNext
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"From S&P's study, we learned the optimum price for our product in both our home and internationally. Also, specifically, which product features drive the highest revenue in each area. In addition, it helped us to exceed our Kickstarter crowdfunding goal by 29 times."
— David Law, Founder, Noisy Clan
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"Immediate assurance of optimal pricing. The recommendation from Sjofors &Partners provided immediate assurance of optimal pricing and identified the buyer profile where our closing rate would be highest. Sjofors &Partners also recognized an adjacent sub-market opportunity calling for a different product offering. I highly recommend Sjofors &Partners!”
— Stewart A. Skomra, CEO, OmniQuest™
Ready to learn more?
Get in touch today.
Fill out the form, and we'll help you achieve faster, more profitable growth.